Marketing and Sales in India

Indian Regulatory environment for medical devices
  • Medical devices current regulation - Some players enjoy the absence of strong regulation while others frown upon it 
  • Recent changes & guidelines 
  • India - Asia’s fourth largest market for medical devices – challenges & opportunities 
Government thinking on Indigenous production or setting up manufacturing facilities within the Country, for both domestic & foreign manufacturers – MAKE IN INDIA
  •  Sector dominated by Multinational players, most of the sales are generated by imported medical devices or devices which require imported material 
  • Indian companies current standing as the market is dominated by imported medical devices 
  • Sector growth rate and key drivers 
Healthcare services delivery network in India 
  • Share of private and government healthcare facilities 
  • Increasing healthcare spends – an opportunity 
  • Healthcare facilities – major investments planned in both private & government sector 
  • Increasing health insurance penetration 
Distribution Challenges for Medical Devices – Possible Do’s and penetrative strategies 

Reasons for strong growth prospects for the industry 

 
Strategizing entry into Indian medical devices market 

  • Medical Devices regulation bill Vs Drugs & Cosmetics (Amendment) bill, 2015 first draft 
  • Pricing control in medical device 
  • Setting up local offices , company – issues relating to corporate laws , taxation etc 
Vivek Tiwari, India